THE BELGIAN MARKETPLACE
Digital Alliance on Valuable Inventory & Data
DAVID is an alliance of multiple premium Belgian publishers, combining their forces to offer the advertising market a large and qualitative inventory available via programmatic ad buying.
DAVID is an alliance of multiple premium Belgian publishers, combining their forces to offer the advertising market a large and qualitative inventory available via programmatic ad buying. IPM, Produpress and Pebble Media enriched their ad inventory with data by segmenting audiences based on the pool of common crossed data of all publishers in their portfolio.
NO MORE TECHNICAL PROBLEMS
No more fuzz connecting DSP’s with SSP’s resulting in a higher eligible inventory through maximum cookiematching
With this total inventory and merged data availability, DAVID is a full-flegged eco system, where you can take back control on the complete advertising flow.
Don’t take *our* word for it.
We asked our customers what changed for the better since switching to David. Here’s what they had to say.
A local ecosystem is very important for several reasons. We have a responsibility to offer local content and entertainment to consumers, because a significant proportion of them are looking for it. Furthermore, the advertising investments in the local ecosystem are necessary to continue product development. An initiative like DaviD pushes the market in the right direction.
- Sylvie Irzi, MediaBrands
DaviD is an initiative that creates value for users, publishers and advertisers. A lot of local content is financed by the advertisers thanks to the advertising revenue. It is therefore important that this is done in as qualitative an environment as possible and with sufficient return so that publishers can develop high-quality content. The fact that local knowledge, user insights and economies of scale can contribute to this makes it even stronger for everyone.
- Kristof Ampe, Royal Swinkels Family Brewers
Making a combined offer of multiple Belgian publishers in a continuously growing, but very fragmented video market, is offering a valuable alternative for the big international video players.
- Marco Ruyvenkamp, SpotX
DaviD is bringing together several publishers in the Belgian Market all working together to provide an audience in the right context, in a brand safe environment, all managed in a central platform.