Segment

Segmentation in programmatic advertising: no need for a black box

Programmatic advertising is based on the targeting of appropriate segments. Often, their composition is still unclear. But that’s not the case with DaviD, that attaches great importance to transparency. Text and explanation by Raphael Stuyck, Data Integration & Technology Specialist at Pebble Media. A black box. One can hear that word sometimes when it comes …

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