DAVID is an alliance of multiple premium Belgian publishers, combining their forces to offer the advertising market a large and qualitative inventory available via programmatic ad buying. IPM, Produpress and Pebble Media enriched their ad inventory with data by segmenting audiences based on the pool of common crossed data of all publishers in their portfolio.
NO MORE TECHNICAL PROBLEMS
No more fuzz connecting DSP’s with SSP’s resulting in a higher eligible inventory through maximum cookiematching
With this total inventory and merged data availability, DAVID is a full-flegged eco system, where you can take back control on the complete advertising flow.