Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency. Transparency lets brands make the case to consumers for collecting their data. “You’ve got to change the language so it’s much more clear as to what the …
Brands Are Getting More Transparent About Data Collection Read More »
Programmatic advertising is based on the targeting of appropriate segments. Often, their composition is still unclear. But that’s not the case with DaviD, that attaches great importance to transparency. Text and explanation by Raphael Stuyck, Data Integration & Technology Specialist at Pebble Media. A black box. One can hear that word sometimes when it comes …
Segmentation in programmatic advertising: no need for a black box Read More »
The past years saw the appearance of strategic alliances between local media companies, their sales houses and even advertisers everywhere in Europe, as a raid plan or a defence mechanism (your choice) against the superiority of the so-called platform giants on the digital advertising market. As a sales house, why is it so important to …
How sales houses will maintain the local ecosystem Read More »
Programmatic advertising is a powerful system that enables extremely precise, data-driven advertising at scale. Yet, it hasn’t reached its full potential because it has been too complex and at times too opaque. To maximize participation in programmatic advertising, the industry’s leading sell-side exchanges have come together to adopt a framework of Principles and commitments that …
Principles for a better Programmatic Marketplace Read More »
At the yearly Digiday Media Awards, DaviD was nominated in two categories: – Best Use of Audience Data – Publisher Platform of the Year Read all about it here: https://digiday.com/awards/jungle-creations-hearst-uk-lead-digiday-media-awards-nominations/
